Parcha: The one where
live action met motion
The founder builds trust on camera. The animation builds clarity on screen. Together, they do what neither could.
2D
Live Action
Runtime
60 sec
Product
Logistic CRM
Production Timeuntime
5 weeks
About & Goal
Parcha builds AI-powered compliance automation for fintechs.They wanted a video that clearly showcases how the product works, while keeping it engaging and easy to follow.
We built an animated layer on top, enhancing the visuals and making the functionality clearer. We also featured the founder from two camera angles, blending that footage with motion graphics sequences, while enhancing the existing product screens.
The result is a video that feels like a conversation but communicates like a demo.
We built an animated layer on top, enhancing the visuals and making the functionality clearer. We also featured the founder from two camera angles, blending that footage with motion graphics sequences, while enhancing the existing product screens.
The result is a video that feels like a conversation but communicates like a demo.
Title for text
The founder walks you through the product on camera and he’s clear, credible, and knows the pain points firsthand. But there's a limit to how much a talking head can communicate when theproduct itself is doing something genuinely complex under the hood.
head can communicate when the product itself is doing something genuinely complex under the hood.
head can communicate when the product itself is doing something genuinely complex under the hood.
Title for text
There's also a section where we step away from the live footage
entirely and go full screen with the product.
entirely and go full screen with the product.
