Cluing: The one wherelive action met motion
The founder builds trust on camera. The animation builds clarity on screen. Together, they do what neither could do alone.
2D
3D
Runtime
60 sec
Product
Logistic CRM
Production Timeuntime
5 weeks
Title for text
The founder walks you through the product on camera and he’s clear, credible, and knows the pain points firsthand. But there's a limit to how much a talking head can communicate when theproduct itself is doing something genuinely complex under the hood.
head can communicate when the product itself is doing something genuinely complex under the hood.
head can communicate when the product itself is doing something genuinely complex under the hood.
About & Goal
Heidi Health built its reputation on one thing: an AI scribe that listens while doctors talk and turns the conversation into structured clinical notes. Over 100 million interactions later, they launched something much bigger - Heidi Evidence.
The video had to do justice to a product that's genuinely complex without overwhelming a busy clinician in the first ten seconds. We built it around the real product experience: a doctor has a question, opens Evidence, and gets a sourced, trustworthy answer.
The video launched alongside Heidi Evidence at events across Melbourne, London, and the USas part of Heidi's broader rollout.
The video had to do justice to a product that's genuinely complex without overwhelming a busy clinician in the first ten seconds. We built it around the real product experience: a doctor has a question, opens Evidence, and gets a sourced, trustworthy answer.
The video launched alongside Heidi Evidence at events across Melbourne, London, and the USas part of Heidi's broader rollout.
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